What we do

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From evaluating market fit and selecting the right countries, to defining the most suitable business model, whether franchise, wholesale or e-commerce, we build a clear and scalable expansion roadmap.

 

We support brands through:

• Market selection and brand-market fit analysis

• Business model definition (franchise, wholesale, e-commerce)

• Legal and commercial market insights

• Feasibility studies and financial projections

• Product and collection localization based on market demand

• Legal and regulatory market insights

Wholesale remains one of the most effective ways to enter and scale across multiple markets, when structured and executed correctly.

We support brands through:

• Connecting brands with our network of distributors and buyers

• Presenting collections through curated seasonal and sample-based selling

• Preparing buyer-focused wholesale catalogs and collection presentations

• Representing brands in international trade fairs and buyer meetings

• Managing the full sales process from presentation to order and delivery

• Selling previous season products in bulk through the right channels

• Structuring and executing all commercial agreements

We produce high-end fashion photography and creative content in France, combining strong visual direction with a distinct sense of aesthetic and lifestyle.

Working with our local production team, we create campaign and social media content that reflects the brand’s identity while elevating its perception through the French visual language.

We support brands through:

• Seasonal shoot planning aligned with the collection and brand calendar

• Campaign, lookbook and e-commerce photography production

• Natural light and lifestyle-driven social media content

• Full local production setup in France, including models, styling, hair & make-up

• Art direction and visual storytelling tailored to the brand

• Videography for campaigns, social media and digital advertising

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We don’t just help brands expand.
We find the right partners to build their business in each market.

 

We support brands through:

• Identifying and finding the right franchise partners

• Evaluating partner capabilities and market fit

• Building the right master franchise model for each market

• Structuring sustainable business plans and gross margin models for both parties

• Defining and negotiating commercial terms

• Implementing legal safeguards to protect brand integrity

• Leading negotiation and deal execution

• Acting as a direct representative of the brand throughout the entire process

We build and scale e-commerce channels for both emerging and established brands, combining strong brand identity with high-performing digital infrastructure.

We support brands through:

• Building mono-brand e-commerce websites from the ground up

• Entering and scaling on international marketplaces such as Zalando and Zalora etc.

• Working closely with founders to create a brand-led digital experience from day one

• Enhancing the overall e-commerce experience for established brands

• Improving user journeys, interface and conversion performance

• Aligning website design with brand identity and positioning

• Selecting and implementing the right e-commerce infrastructure

• Supporting scalability for future growth and expansion

• Optimizing performance and conversion across the funnel

Bringing together hands-on experience in master franchise and wholesale operations with our legal team, we ensure that every agreement is not only commercially strong but also legally secure and aligned with long-term brand growth.

We support brands through:

• Structuring franchise, wholesale and distribution agreements

• Defining sustainable commercial terms and margin structures

• Leading negotiation and deal execution

• Implementing legal frameworks to protect brand integrity

• Working with our in-house legal team to ensure compliant and secure agreements

• Ongoing brand and product protection through our proprietary AI system, LexProtect

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