Studio90 Weekly Insight | Week 27

Nearly one out of every five dollars generated in Turkiye's commerce now comes through e-commerce.

According to the latest ETBIS 2025 E-Commerce Outlook Report , published in May 2026, e-commerce accounted for 19.3% of Turkiye's total trade volume in 2025, reaching approximately $116 billion in transaction volume.

Five years ago, digital commerce was often viewed as an additional sales channel. Today, it has become a core part of the retail economy.

It's the fact that digital competition is no longer limited to digital-native brands.

Over the next five years, the brands that win won't necessarily be the ones investing the most in advertising.

They will be the brands that build:

 • A distinctive positioning

 • A memorable customer experience

 • Operational excellence

 • Long-term brand equity

Growth creates opportunity.

Strategy determines who captures it.

Source: Republic of Türkiye Ministry of Trade – ETBİS 2025 E-Commerce Outlook Report (published May 2026).

Note: The USD figure is an approximate conversion based on the average USD/TRY exchange rate for the relevant reporting period.